5 Steps for using social media effectively for Marketing.
Step 1: Pick right social network.
With So many different options out there, it's next to impossible to use every option with same efficiency. First step is to identify which social network is right choice for your business.
Identify what kind of business relationship you are interested in. If you are looking for B2B relationship, go with LinkedIn and Twitter and If you want B2C relationship, jump on Facebook, YouTube and Instagram.
Other criteria is demographic. Select Facebook for older demographic, select Instagram and Snapchat for Younger demographic.
Step 2: Start creating content.
Start with completing your profile. Add every detail, from name, picture to description. Talk about benefits of subscribing you.
Check out your competitors, to find out what is working and what is not. Check and analyze form Buzzsume (https://buzzsumo.com ) to get an idea of what type of content works.
Step 3: Build connection with people.
Invite your friends. Don't take friends for granted, make efforts to create strong bonding
Work hard for those who you don't know. Post comments on their article, share their content, respond to everyone's comment.
Step 4: Start calculating engagements.
Engage your users in your post. Don't count the number of followers but number of engagements in your post. If you have thousands of followers but no engagement on your posts, that will not have any positive impact on your business.
Focus on Most amount of engagements.
Step 5: Wait for right time to talk about business
Don't force people to business from day one. No one will buy from you until you build a strong and loyal connection.
Your customers are on social media for social interactions, not for business. take a time creating trust before you speak about business.