10 steps to develop successful Mobile application

There are 10 important and useful steps to develop successful Mobile application
10 steps to develop successful Mobile application

10 steps to develop successful Mobile application

PlusInfosys | November 12 , 2018
STEP 1: Identify and define main problem you want to solve with app.

To develop successful mobile application, the very first thing you need to do is

  • Define and identify problem you want to provide solution for.
  • Define clear scope of application. List out features, and define priorities.

Avoid distraction, don’t include feature because its in other application or its trendy or it looks cool or for any similar reason. brainstorm and define main goal of your application and create clear list of features to achieve it.

STEP 2: Identify targeted users and define devices to support.

To make application successful, you need to consider and define following:

  1. Application targeted used : clear idea about targeted users play major role in success ratio of application. The way of functionality and UI element selection gets amazing response when its done by keeping targeted audience in mind.
  2. Devices to support: Though all mobile devices mostly run on 2 operating systems, all are different in terms of screen resolutions, hardware configuration and architecture. Its always a better idea to define devices to support for your application, so you can focus more on quality
  3. Commercial model: There are different model of generating revenue from mobile application, like integrating advertisements, selling part of content or service though In-App purchase, or setting some price for application it self. your approach should be in accordance with the users. its highly essential for your application to attract users let them feel, your app is worth spending money. free trial period or introductory price is best option chose. If you are confused about it, Discuss with expert before deciding it.
STEP 3: Finalising Design and UI/UX of application

To make application successful, you need to consider and define following:

  1. Application targeted used : clear idea about targeted users play major role in success ratio of application. The way of functionality and UI element selection gets amazing response when its done by keeping targeted audience in mind.
  2. Devices to support: Though all mobile devices mostly run on 2 operating systems, all are different in terms of screen resolutions, hardware configuration and architecture. Its always a better idea to define devices to support for your application, so you can focus more on quality
  3. Commercial model: There are different model of generating revenue from mobile application, like integrating advertisements, selling part of content or service though In-App purchase, or setting some price for application it self. your approach should be in accordance with the users. its highly essential for your application to attract users let them feel, your app is worth spending money. free trial period or introductory price is best option chose. If you are confused about it, Discuss with expert before deciding it.
STEP 4: Identify development approach -Native or hybrid

Selecting development approach is most important part. With correct choice, you can save a lot in terms of time and hence cost. But before selecting correct, you need to understand both option thoroughly

Native : As the word suggest, Native app is Native to particular platform. this means, Its is coded in only one programming language, for specific device platform. Native apps have ability to use device specific hardware or software, and this is the reason, native apps tend to optimise user experience.

Hybrid: These are cross-platform apps. written in one programming language but can be packaged for and launched on two different platforms. Hybrid apps use third party tools that have been created for the communication between the web view and the native platform. For e.g. Xamarin , React native or PhoneGap.

STEP 5: Develop a prototype

Starting actual development immediately is not wise idea. After identifying the approach, Next step is to developing a prototype. Prototype is process of building application with basic functionality to showcase your idea. It makes it easier to sell your idea to potential customers, who can actually view the benefits, instead of just visualising or reading description. Its is very helpful in attracting investors.

Even for prototype, make sure you consider following:

  1. Security: Secure your app against unauthorised usage and access to data.
  2. UI: Make pixel perfect UI
STEP 6: Integrate analytics tool

It is very important to understand who is , from where and how using your app. This data help you in focusing on part of app which is important to user, which leads to retaining users and attracting new users.

along User Acquisition Metrics, Engagement Metrics,Active Users, Revenue Metrics and other data related detail, it also gives you crash analytics. That gives detail about any unhandled exception during runtime.

There are free analytics tool available in market, you can chose one according your requirement:

  1. Flurry Analytics
  2. Countly
  3. Google Analytics
  4. Localytics
  5. Appsee
  6. App Annie
  7. Amplitude
  8. MixPanel
  9. Facebook analytics for app

There are more available in market, analyse and chose wisely.

STEP 7: Beta testing : Listen to all feedback and integrate relevant ones.

With Beta testing, you can get feedback from your target users, but you need to identify beta tester carefully.

To prepare for beta launch:

  1. Identify target customer
  2. Eliminate all bugs
  3. Identify risks
STEP 8: Release application on Appstore

Take time preparing meta data and screenshots for updating on Appstore. after all, that is what end users will see first. good screenshots design attract users.

Releasing app requires clear plan, schedule and control of the movement of release to test live environments. You need to consider

STEP 9: Invest in marketing

However wonderful app you have, You need to invest some time in marketing to reach relevant users. There has been significant rise in the mobile app users in the present decade, but at the same time, significant rise in new mobile apps.
Use digital marketing for advertising your apps. Social media marketing is one of the best method available. write blogs about your app describing benefits of your app. Create pages on social media to promote application.

STEP 10: Keep updating your application

After capturing the metrics with analytics tool you have integrated, it becomes important to upgrade your app with improvements and innovative features. identify loop holes or bugs, and fix it timely. Check how you can use innovative features in your app. A mobile app without innovative features loses its usability in long run.
Keep an eye on new features from phone OS. be updated with new iOS release or android release. Check all updates carefully and identify if you can use any in your app to improve it. Also keep an eye on new hardware release particularly screen size of new phones and make sure your app run perfectly well in it.